How we measured Twitter demographics pretty close

Comparing our results with comScore and Pew Research.

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March 2018
How we measured Twitter demographics using AI
Results
About
Pew Research, comScore
Source
Demografy
Surveys and verified panel data
Method
Demografy's AI
Gender
18-39
40-59
60+
We are proud to publish our first case study. In this case study we used Demografy to measure age range and gender of US Twitter users and compared our results with two separate studies on Twitter demographics published by Pew Research and comScore. We also made a brief overview of existing technologies of measuring demographics of website audiences.
Goal of the research
One of the reasons behind the research is assessment of Demografy’s accuracy. However before conducting this research we have already tested accuracy of Demografy by comparing its results with hundreds of thousands of publicly available self-reported records of real people.
So there are three key aspects of the research:
Explore and compare available approaches to measuring Internet demographics.
Benchmark our own performance against known and well established solutions.
Implement proof of concept of a brand new demographics measuring method that eliminates disadvantages of traditional approaches.
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Get White Paper