Where do you get data from?
Our crawlers collect consumer digital footprint from publicly available data sources. Gathered information contains interaction between consumers and businesses in various channels from physical locations to social media and news. Natural language processing is then used to extract valuable insights like sentiments, topics and other details of interaction between consumer and brand. Our non-invasive demographic prediction technology is used to predict demographics of collected audiences.
Is Demografy analytics accurate?
The short answer is yes. For details you can take a look at our white papers section when we compare Demografy with surveys and self-reported data of reputable studies. For example, we predicted age groups distribution of Twitter users as 18-39 (51.5%), 40-59 (37.5%), 60+ (11%) compared to 50%, 36% and 14% respectively by comScore and Pew Research surveys and verified panel data.
What kind of data do you provide?
We provide demographic, sociographic, geographic, behavioral and technographic data depending on channel.
Can I have data on my competitors?
Yes. Since all data is extracted from publicly available sources you can have it virtually on everyone: from your competitors to industries as a whole if you conduct market research.
But how do you get competitor insights not available publicly?
We use publicly available data which can provide extremely valuable insights if you know how to process it. Thanks to our NLP and ML technologies we are able to do it. E.g. we don't need access to competitor's social media accounts to use closed marketing APIs to get demographics of their audience. We can extract it from raw public data.