As a development of our previous case study of measuring gender bias in films, we decided to measure more demographic indicators using our technology. In this case study we measured gender composition of different roles in film industry as well as racial and ethnic composition of actors in top grossing US movies. We compared our results with USC Annenberg’s 2015 report since it contains a comprehensive and detailed data on measured demographic compositions.
About the Annenberg Inclusion Initiative
AII is the leading think tank in the world studying diversity and inclusion in entertainment through original research and sponsored projects. Beyond research, the Annenberg Inclusion Initiative develops targeted, research-based solutions to tackle inequality.
What data is measured
We measured gender and racial demographics for the following data:
Gender of directors, producers, writers and actors for 2015 top grossing US movies
Race and ethnicity of actors and directors in 2015 top grossing US movies